8 (Mostly Free) SEO Tools To Improve Your Website Performance

This is a guest blog post written by Mandy McEwen , Founder of Mod Girl Marketing  

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SEO is one of my favorite parts of marketing.

Part of the reason is because it’s an even-playing field: whether your business is small or massive, you have the same search engine access.

Still, you need the right tools to perform well. Here are 8 of my favorites – and nearly all are free. Which SEO tools do you use?

1) Übersuggest

Übersuggest is a terrific tool for developing better long-tail phrases. After you use it to develop a list of keywords, run them through the Google Keyword Tool to get a feel for search volume.

Keep in mind that 0 searches doesn’t mean 0 potential! Some of the most profitable keywords I’ve found have been the low-hanging, long-tail fruit.

💡 Tip: Install the KeywordEverywhere extension for Chrome/Firefox and you’ll get search volume and CPC for free.

2) Anchor Text Over-Optimization Tool

Google has really cracked down on keyword-stuffing. That means over-optimizing can keep you from showing on search results – even if it’s not on purpose!

Anchor Text Over-Optimization Tool lets you check keyword density so you can easily modify them or remove some of the backlinks.

3) Pingdom Speed Test

If your website takes more than a few seconds to load, you’re losing customers.

To make sure a site is loading quickly, I use WebsiteOptimization.com. Simply enter the URL of the page you’d like to check for a detailed listing of page size, composition, and download time.

4) Google Analytics Academy

What better SEO tool than the one offered by the search engine you’re looking to rank for, right?

If you really want to get on top of everything Google Analytics has to offer, you want to take courses through the Analytics Academy. My favorite is the Tag Manager class – a huge time saver!

5) Google Search Console

Again, it’s always a good idea to go to the search engine itself! Google Search Console is a free service that allows you to monitor your site’s presence on Google search results.

Learn the exact phrases people search when they come across your site, how your rich search results (like prices and events) appear, which sites link back to you, and more.

6) Screaming Frog

Screaming Frog is one of my most-used SEO tools. At Mod Girl, we use it to crawl, analyze, and audit client websites for:

  • Broken links (404s), redirects, and server errors
  • Page titles and meta descriptions that are too long, too short or missing
  • Duplicate URLs, titles, descriptions or headings and low content pages
  • URLs blocked by robots with noindex or nofollow tags
  • Files that are too large or slow-loading

The free version lets you check up to 500 URLs!


Simply enter the URL into AHREFs to receive a report on how many backlinks you are getting and losing each day. Checking your backlinks is a great way to identify top-performing content to help you create future content.

8) Raven Tools

Although Raven Tools isn’t free, it’s a powerful resource. Plus, they offer a 14-day free trial, so you can make sure it’s valuable for your agency.

At Mod Girl, we use Raven Tools to:

  • Research content and link-building opportunities
  • Find and prioritize keywords
  • Audit local search listings

Which SEO tools do you use? Let us know in the comments!

(Mod Girl Marketing is an inbound marketing agency that helps healthcare, technology and B2B companies transform their businesses online. Check out some amazing array of digital marketing content on their Facebook group.)


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