F8 2017 for marketers – Part 1 (Augmented Reality)

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I have never felt the kind of exhilaration for any movie before as I felt it while I was watching Baahubali 2: The Conclusion. Brilliant piece of work. Rajamouli has done something which people didn’t think was possible for any Indian filmmaker. Not only production wise but box office wise too, INR 1200 crores and still counting…

I will draw a similar analogy for what Mark Zuckerberg and his team has done with AR (Augmented Reality), VR (Virtual Reality) at the recently held F8 in San Jose, California.

But, here is the million dollar question – “What does it mean for me (mainly talking from a Brand custodian’s perspective)?”

In this blog series I will try to shed light on all announcements that happened at F8 and how marketers can take advantage of it. Let’s go through each one-by-one.

Augmented Reality:

People have been talking of AR for the longest time but no one was able to give it mass level adoption. Exception to this was snapchat with its filters functionality.

In the words of Mark Zuckerberg –

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Do you remember Pokemon Go? I bet you do. May be you were able to catch Pikachu after all.

The point being, all cool camera features that FB has been launching is moving towards integrating AR in social media.

How? The demo showed by Mark Zuckerberg clearly shows that AI being used can identify the object in the screen of the camera – the image can be converted into a 3D scene, objects tagged can pop-up info about the product, objects tagged can have their own animations e.g. after tagging a plant pot and clicking on the cloud, an animation was created where a cloud was showering rain on the plant pot.

Another example – you can see at the start of this post an image which shows how a boring meeting table became an exciting video game battle ground.

Coming back to the question – How?

Imagine you have a T-Shirt brand. The new design is tagged with a frame that depicts a bat-copter flying out of the t-shirt and the person has a batman mask saying a dialogue from the movie. The user will be very interested in knowing how much does the T-shirt cost. And that is the first window of opportunity for a sale. But it also means that the frame effects and mask effects can be used by other Batman fans to do awesome stuff. And that too will give the brand a viral reach.

Let’s see how these camera effects platforms could be used. There are two main products – Frame Studio and AR Studio.

Frame Studio – Design frames for a special event, to show your support, or just for fun. Your frames can be used in profile pictures or in the new Facebook camera.

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AR Studio – Create advanced effects for photos and videos, including expressive masks, animated frames, and augmented reality that feel like magic.

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That’s it for this time. Will keep things coming in future parts. But if you really want to see what Facebook’s vision is, check out the road map below:

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Till next time, keep doing awesome work…

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8 (Mostly Free) SEO Tools To Improve Your Website Performance

This is a guest blog post written by Mandy McEwen , Founder of Mod Girl Marketing  

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SEO is one of my favorite parts of marketing.

Part of the reason is because it’s an even-playing field: whether your business is small or massive, you have the same search engine access.

Still, you need the right tools to perform well. Here are 8 of my favorites – and nearly all are free. Which SEO tools do you use?

1) Übersuggest

Übersuggest is a terrific tool for developing better long-tail phrases. After you use it to develop a list of keywords, run them through the Google Keyword Tool to get a feel for search volume.

Keep in mind that 0 searches doesn’t mean 0 potential! Some of the most profitable keywords I’ve found have been the low-hanging, long-tail fruit.

💡 Tip: Install the KeywordEverywhere extension for Chrome/Firefox and you’ll get search volume and CPC for free.

2) Anchor Text Over-Optimization Tool

Google has really cracked down on keyword-stuffing. That means over-optimizing can keep you from showing on search results – even if it’s not on purpose!

Anchor Text Over-Optimization Tool lets you check keyword density so you can easily modify them or remove some of the backlinks.

3) Pingdom Speed Test

If your website takes more than a few seconds to load, you’re losing customers.

To make sure a site is loading quickly, I use WebsiteOptimization.com. Simply enter the URL of the page you’d like to check for a detailed listing of page size, composition, and download time.

4) Google Analytics Academy

What better SEO tool than the one offered by the search engine you’re looking to rank for, right?

If you really want to get on top of everything Google Analytics has to offer, you want to take courses through the Analytics Academy. My favorite is the Tag Manager class – a huge time saver!

5) Google Search Console

Again, it’s always a good idea to go to the search engine itself! Google Search Console is a free service that allows you to monitor your site’s presence on Google search results.

Learn the exact phrases people search when they come across your site, how your rich search results (like prices and events) appear, which sites link back to you, and more.

6) Screaming Frog

Screaming Frog is one of my most-used SEO tools. At Mod Girl, we use it to crawl, analyze, and audit client websites for:

  • Broken links (404s), redirects, and server errors
  • Page titles and meta descriptions that are too long, too short or missing
  • Duplicate URLs, titles, descriptions or headings and low content pages
  • URLs blocked by robots with noindex or nofollow tags
  • Files that are too large or slow-loading

The free version lets you check up to 500 URLs!

7) AHREFs

Simply enter the URL into AHREFs to receive a report on how many backlinks you are getting and losing each day. Checking your backlinks is a great way to identify top-performing content to help you create future content.

8) Raven Tools

Although Raven Tools isn’t free, it’s a powerful resource. Plus, they offer a 14-day free trial, so you can make sure it’s valuable for your agency.

At Mod Girl, we use Raven Tools to:

  • Research content and link-building opportunities
  • Find and prioritize keywords
  • Audit local search listings

Which SEO tools do you use? Let us know in the comments!

(Mod Girl Marketing is an inbound marketing agency that helps healthcare, technology and B2B companies transform their businesses online. Check out some amazing array of digital marketing content on their Facebook group.)