This is a guest blog post written by guest blogger Sooraj Divakaran
It’s unlikely that you haven’t heard about Pokemon Go after the week that passed by. Pokemon is a media franchise which is owned Jointly by Nintendo, Game Freak and Creatures. Pokemon is a popular anime series originally developed in Japanese in 1997 and later adapted to other languages.
Pokemon Go (Game) in past few weeks has become the most popular game ever with over 21 million users spending an average of 43 minutes every day playing the game in US, Australia, New Zeland & Germany. The game has already surpassed Candy Crush in terms of popularity in the games category.
Pokemon Go has been developed jointly by Niantic along with Nintendo. The game was in development for past 2 years and was launched officially in the US on 6th July ’16. The popularity of the game was such that it reached #1 position on the top download charts within 13 hours in the US and 4 hours in Germany. The game is yet to be launched in many key markets and the team at Niantic is working towards it. Due to huge demand for the game the company experienced server outages last week.
The popularity of the game has been unprecedented and has caught the imagination of game developers, marketers, and analysts. In fact, the Nintendo stock doubled its valuation by $17 billion dollars after the game launched.
Pokemon Go has opened the door for augmented reality based mobile games with game developers all over the world keeping a close watch on how far the Pokemon Go story would travel. Earlier last week Microsoft CEO, Satya Nadella applauded the developers for building the game and also shared his views on augmented reality.
“I think it’s fantastic to see these augmented reality applications getting built, because the best thing that can happen when you’re creating a new category is for applications that are these killer apps, whether it be game or in the industrial scenario, to get invested in,”
Pokemon Go Infographic covers every data that we know about the game so far starting 6th July 2016 when the game was officially launched in the US.