You are running a YouTube campaign for a game app that you have. Brand Lift solution from Google will measure the search activity for your brand and keywords related to your app. Within a matter of days the Brand Lift solution will tell you the lift in brand interest resulting from your YouTube campaign. You can answer questions like – Is my ad breaking through my target audience, does my ad lift an interest for my brand & new game, what brand related keywords the user is searching for after being exposed to my ad. Here’s how the Brand Lift survey works click here.
A recent study by “Think with Google” gives an insight on how YouTube Ads are performing. The results were:
- 94% of the campaigns drove a significant lift (around 80%) in ad recall
- 65% of Google Preferred ads saw an increase in brand awareness by 17%
Advertisers need to adapt a new mindset wherein driving an effective brand spend will be a function of measuring brand metrics in near real time. Google Brand Lift could achieve exactly that.
But you must be thinking we were supposed to learn live stream Google Hangout to YouTube? Yes we are going to but the “Brand Lift” concept is a game changer and that’s why shared it with you.
Let’s begin with how to invite people to your event.
Visit the “Live Events” page. As soon as you click on the “Start Hangout on Air” button.
You will get a Google Hangout window.
To invite people click on the icon showed below.
You will have to fill up the message, type the names of people or circles whom you want to invite and click on “Invite”.
Another way to invite is to embed the below showed code on your blog or website.
This way you can directly take participants to that page and do any required amount of branding changes, enhancements.
How to change or adjust event settings
Click on the top of menu bar of the hangouts window.
You can adjust the camera, audio & speaker settings. As you can see below I have not selected any camera or mike. Hangouts automatically diagnose any elements which will help improve the overall event experience.
In order to control participants’ settings click on the “Cameraman” icon on left menu bar as showed below. Select the right kind of settings mentioned on the Right side by clicking Yes or No.
If you want to control each participant individually, e.g. there is a Q&A session, you want to hear from each participant then click on “Control Room” tab on left side. You can mute or unmute both audio & video of participants’. If a participant is causing trouble you can eject that person as well as give control of the hangout to someone else for some time, e.g. a speaker.
Once you are ready with all the settings you can click on the button given at the bottom of the hangout & start/stop your Google hangout on air.
Streaming a live event on YouTube gives a unique benefit. You can share recording URL with anyone later on.
Now you must be thinking how to access the recording? Good question.
You will have to click on creator studio then click on video manager. Here you will see the recording of the event.
You can edit the video and make it better. Refer the top menu bar as showed below.
Custom thumbnail is a cool feature in YouTube video manager. You can choose from the options given by YouTube or select an image of your choice. Just ensure that the image size is less than 2 MB.
The video recording URL could be provided to participants via social media or newsletter. The information could be found in the same window as displayed below
YouTube and Google Hangouts are very simple tools with an added benefit of recording your event and also broadcasting it at multiple places.
That’s it for this series. Hope you used the info in your work and learned something new.
Till next time. Be Awesome 🙂