First time user of Google Analytics? Enjoy yourself – Part 5

In this part we will see how the admin tab could be navigated plus how goal setting is done. Let’s start.

If you look at the top bar menu, the 4th tab is “Admin”.

Admin tab image

This tab is specifically utilized for managing all the settings of Google Analytics.

Let’s see how Goal setting is done.

Below is the view that you get when you click on the admin tag on the top.

Admin tab image 2

To start goal setting click on “Goals” as showed above.

Goals are of 4 types:

  1. Destination – This is mainly for a page where you want the visitor to reach. E.g. XYZ.html
  2. Duration – Means exactly the same thing. This goal measures whether the visitor has spent the stipulated time on an object – page or app. E.g. 3 minutes or more
  3. Pages/Screens per session – Here I could measure if the visitor has gone through any particular no. of pages before exiting. E.g. 4 pages per session
  4. Event – I think this is one of the most important types. It is associated with a particular action being taken by a visitor on your site. E.g. Downloading an E-book or watching a video

There could be specific pages in your site’s shopping process. Turning on the funnel option not only gives you a good view of the process but also allows you to track bounce-offs on each stage so as to give you insights for course correction.

To set up a goal, click on “Goals” –> “+New Goal” button. You will have to follow 3 steps – Goal setup, Goal description and Goal details.

  1. Goal setup:

Here I can define what the end objective I am looking for is. E.g. I want to measure amongst any of the following aspects – a purchase has happened, visited the contact us section, shared content on social media or products have been added to cart. There are 4 main types as showed below – Revenue, Acquisition, Inquiry, and Engagement. I have selected “Contact us” under “INQUIRY”.

goals master view 1

  1. Goal description:

This is where I select the type of goal and give it a name. As mentioned before goals are of 4 types – destination, duration, pages/screens per session and event. While naming the goal please ensure that you follow naming conventions. E.g. if you are managing two different properties – website and an app, then the contact us for app should be named app/contactus and website/contactus for the site.

In the below given image I have selected “Destination” as it is for a Contact us page.

goals master view 2

  1. Goal details:

The most crucial aspect of setting a goal is putting in the details. I need to put in a correct URL where the visitor is qualified as converted. Here, I will put in the Contact us URL. If I want I can give a value to this goal I can do that (optional). I can also put multiple steps before the goal is completed via creating a funnel. This is useful in an E-commerce site where you want to know the bounces on each stage and insights to take corrective measures. Once all of this is done click on Create Goal.

goals master view 3

You can see the Goals related data on the left hand menu “Conversions” –> “Goals”

Below is the snapshot of how the data looks. Right now it’s a straight line as zero conversion has happened for this goal.

Goals data view

I hope all of you enjoyed this series. Stay tuned for another amazing series to start next week.

Till then keep doing awesome things 🙂

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