In today’s blog we will take a look at the reporting view of Google Analytics.
Reporting page of Google Analytics
The reporting page shows you the data on audience overview. The top screen has a menu bar as showed below. This allows you to navigate between Home page, Reporting, Customization basically for reports and Admin section. Towards extreme right, you can go to another website within your Google Analytics account.
Towards the left I can use the search box to find reports of a specific nature and also links to all vital sections of Google Analytics.
Let’s discuss this one by one.
Here you can create views based on your requirements. This is possible via using widgets. The beauty of this is you don’t have to go back and forth to different sections of Google Analytics. You can add widgets by clicking on “+ Add Widget” button. This can also be done when you are browsing through standard reports by clicking on “Add to Dashboard” button.
This functionality helps you to put the specific data in your reach by putting it in shortcuts.
For example, if you are browsing through the data and selected Audience Overview–>System–>Browser. This will give you data on what kind of browser the visitors are using.
When you are on the page, click on “Shortcut” on top left hand side. This will add the report in your Shortcuts section for future reference.
Consider a scenario that there has been an amazing change in the number of sessions, conversions during a course of a period (daily, weekly, monthly). It might not be possible for me to monitor the site at all times. To counter this I will set intelligence events to notify me via email about an activity, which has had a significant impact on any metrics of my site.
This is exactly what you are thinking. If you want to know what are the visitor’s locations, page views and referrals when you are live on the site, this is the functionality you should use. Understanding this will help you e.g. to create campaigns which will get good traction from specific target segments who are active on a particular time, pages, etc.
The conversions tab in the left side menu has data on Goals, Ecommerce, and Funnels. These functions will help you in attributing the different channels through which the goals are getting converted. Also some amazing attributes such as time-to-purchase and product performance help you in understanding the number of days and number of sessions it takes to purchase, starting from the most recent campaign through the completed transaction.
In the next part we will see how the standard reporting view has to be navigated. Also how the goals could be set and tracked.
Till next time, be awesome 🙂