First time user of Google Analytics? Enjoy yourself – Part 5

In this part we will see how the admin tab could be navigated plus how goal setting is done. Let’s start.

If you look at the top bar menu, the 4th tab is “Admin”.

Admin tab image

This tab is specifically utilized for managing all the settings of Google Analytics.

Let’s see how Goal setting is done.

Below is the view that you get when you click on the admin tag on the top.

Admin tab image 2

To start goal setting click on “Goals” as showed above.

Goals are of 4 types:

  1. Destination – This is mainly for a page where you want the visitor to reach. E.g. XYZ.html
  2. Duration – Means exactly the same thing. This goal measures whether the visitor has spent the stipulated time on an object – page or app. E.g. 3 minutes or more
  3. Pages/Screens per session – Here I could measure if the visitor has gone through any particular no. of pages before exiting. E.g. 4 pages per session
  4. Event – I think this is one of the most important types. It is associated with a particular action being taken by a visitor on your site. E.g. Downloading an E-book or watching a video

There could be specific pages in your site’s shopping process. Turning on the funnel option not only gives you a good view of the process but also allows you to track bounce-offs on each stage so as to give you insights for course correction.

To set up a goal, click on “Goals” –> “+New Goal” button. You will have to follow 3 steps – Goal setup, Goal description and Goal details.

  1. Goal setup:

Here I can define what the end objective I am looking for is. E.g. I want to measure amongst any of the following aspects – a purchase has happened, visited the contact us section, shared content on social media or products have been added to cart. There are 4 main types as showed below – Revenue, Acquisition, Inquiry, and Engagement. I have selected “Contact us” under “INQUIRY”.

goals master view 1

  1. Goal description:

This is where I select the type of goal and give it a name. As mentioned before goals are of 4 types – destination, duration, pages/screens per session and event. While naming the goal please ensure that you follow naming conventions. E.g. if you are managing two different properties – website and an app, then the contact us for app should be named app/contactus and website/contactus for the site.

In the below given image I have selected “Destination” as it is for a Contact us page.

goals master view 2

  1. Goal details:

The most crucial aspect of setting a goal is putting in the details. I need to put in a correct URL where the visitor is qualified as converted. Here, I will put in the Contact us URL. If I want I can give a value to this goal I can do that (optional). I can also put multiple steps before the goal is completed via creating a funnel. This is useful in an E-commerce site where you want to know the bounces on each stage and insights to take corrective measures. Once all of this is done click on Create Goal.

goals master view 3

You can see the Goals related data on the left hand menu “Conversions” –> “Goals”

Below is the snapshot of how the data looks. Right now it’s a straight line as zero conversion has happened for this goal.

Goals data view

I hope all of you enjoyed this series. Stay tuned for another amazing series to start next week.

Till then keep doing awesome things 🙂

First time user of Google Analytics? Enjoy yourself – Part 4

Today we will see how we can dig deeper in Metric and Dimension, plus how to use customization tab.

Taking up from where we left.

In the same line of primary dimension, on the right hand side you can change the graph view of the data showed. By default is the table view called “Data”. The others are “Percentage” (pie chart), “Performance” (bar graph), “Comparison” (comparative bar chart) and “Pivot”. I have selected “Percentage”.

Graph image 1

Graph image 2

Once you click on the “advanced” link which is beside the graph view option you will see a window where you can select a dimension (row) or metric (column). These filters will help you in bifurcating data effectively. E.g. you can show – new users, with a specified no. of sessions, a benchmark bounce rate and to top it all adding the goal completion metric will give conversions from this audience.

Advanced dimension image

When you look at the bottom of the table, you have an option to show more no. of rows. By default it is 10 rows.

Table rows image

Now if you want to dig deeper in the metric (row) then you can click on the row and you will see data related to a specific metric. E.g. I have selected under Audience -> Geo -> Location, I will see the countries from where I am getting traffic.

Country traffic image

Here when I click on United States I get a drill down by region (California). When I click on a region the drill down is presented for cities (Los Angeles).

Region traffic image

city traffic image

This really helps you to understand which location is sending maximum traffic to your site, in turn helping you to create an effective campaign or discount offer for the TG.

Customization of report

The main top menu has third option as “Customization”. This functionality gives you freedom to view right combo of metric and dimension data, which is relevant to your business goals.  You can create the report and email it to a list of email ids on regular basis (e.g. daily, weekly).

Customization tab image

In the above mentioned report I have written the Title as “Example 1 – Custom Report”. This appears on the top of the report as showed in the below given customized report image.

The tab name of the section where data is showed in a timeline is named as “Report Tab”.

In the previous part of this blog we established on fundamental idea that “Metric” is showed in columns and “Dimension” is showed in rows.

In the above given customization image, Metric group is named as “Test Metric Group”. This is displayed in the below given customized report image when you click on the “New Users” dropdown below Report Tab.

I have selected two Metric – “New Users” and “Pageviews”.

Dimensions selected by me are – “Day of the week name” and “City”

The resulting table as showed below gives you the no. of new users and pageviews broken down by day of the week. When you click on any day, the drill-down is given by city names as the second dimension selected is “City”. For further drill down you can add a third dimension below city, click on “+add dimension” as showed in the above given customization image.

Customized actual report image

That’s it for today. Next time we will see how goal setting is done in the dashboard.

Till then do awesome things 🙂

First time user of Google Analytics? Enjoy yourself – Part 3

Taking up from where we left in the last part, let’s look at the intricacies of navigating through Google Analytics.

All different menus in the left side of Google Analytics have a standard report view. When you click on a particular option in the left menu, e.g. Browser & OS, you will see the Menu bar which will have – report name, date selector, customize view option, email report, export report data to different formats, add report to specific dashboard, create shortcut to the report.

Browser OS image

Report name, date selector:

Report name image

Customize view option:

Customize view image

Email report:

Email report image

Export report data to different formats:

Export report image

Add report to specific dashboard

Add report to dashboard image

Below the main date range toolbar you can see a graduate hat. This section is really useful if you want to learn more about the data in that report section.

Graduate hat image

Below the main toolbar you will see two options – “All Sessions” and “+Add Segment.”

All Sessions Add segment image

When you click on “+ Add Segment” you will see a window as showed below. Here you can select the parameters that you want to see upfront and do comparison with custom report. I have selected “Direct Traffic” and “Mobile and Tablet Traffic”.

Add Segment window image

Once you click on apply, the data looks as follows.

Add segment data 1

Add segment data 2

You can also create your own criteria by clicking on “+New Segment”. For example, I have created a “Test 1” segment which has Age – 25 to 34, Gender – Female, Affinity Category – marathon runner (this is mainly to reach avid marathon runners rather than reaching only sports fans), Location – India.

New Segment image 1

New Segment image 2

When you look at all sessions, the data is presented in a timeline view. The name of the tab is “Explorer”. Just below the explorer tab you can see different views – Site Usage, Goal Set 1 and Ecommerce. You can switch between the views to see how the data is playing. E.g. compare the conversion rates of mobile with desktop.

Explorer image

If you have to do a comparison between two different metric then as showed in example below select “Pages Per Session”.

Select Metric image

This will lead to a timeline view that has both the lines plotted.

Comparison timeline view

Summary view is what you will see as the default view of any report. The table view has mainly 3 categories covered – Acquisition, Behavior and Conversions. The below given data is for the visitors coming from a specific country.

Table data image

In this example I can change the primary dimensions by clicking on City, Continent or Sub Continent.

Below this Menu Secondary Dimensions can be added. E.g. I have selected Acquisition->Source/Medium

Secondary dimension image

Now I can see the broken down version of each Country and Source/Medium from where the visitor has come. This helps in figuring out what medium is doing well at different locations and gives us insights to do course correction for any ongoing campaign.

That’s it for today. We will continue the reporting view discussion of Google analytics in the next part.

Till next time be awesome 🙂

First time user of Google Analytics? Enjoy yourself – Part 2

In today’s blog we will take a look at the reporting view of Google Analytics.

Reporting page of Google Analytics

The reporting page shows you the data on audience overview. The top screen has a menu bar as showed below. This allows you to navigate between Home page, Reporting, Customization basically for reports and Admin section. Towards extreme right, you can go to another website within your Google Analytics account.

Reporting Page Menu Bar image

Towards the left I can use the search box to find reports of a specific nature and also links to all vital sections of Google Analytics.

Left Side bar image

Let’s discuss this one by one.

Dashboards

Here you can create views based on your requirements. This is possible via using widgets. The beauty of this is you don’t have to go back and forth to different sections of Google Analytics. You can add widgets by clicking on “+ Add Widget” button. This can also be done when you are browsing through standard reports by clicking on “Add to Dashboard” button.

Dashboard_1 image.jpg

Dashboard_2 image

Shortcuts

This functionality helps you to put the specific data in your reach by putting it in shortcuts.

Shortcut 1 image

For example, if you are browsing through the data and selected Audience Overview–>System–>Browser. This will give you data on what kind of browser the visitors are using.

Shortcut 2 image

When you are on the page, click on “Shortcut” on top left hand side. This will add the report in your Shortcuts section for future reference.

Shortcut 3 image

Intelligence Events

Consider a scenario that there has been an amazing change in the number of sessions, conversions during a course of a period (daily, weekly, monthly). It might not be possible for me to monitor the site at all times. To counter this I will set intelligence events to notify me via email about an activity, which has had a significant impact on any metrics of my site.

Intelligence events image

Real-Time

This is exactly what you are thinking. If you want to know what are the visitor’s locations, page views and referrals when you are live on the site, this is the functionality you should use. Understanding this will help you e.g. to create campaigns which will get good traction from specific target segments who are active on a particular time, pages, etc.

Real Time image

Conversions

The conversions tab in the left side menu has data on Goals, Ecommerce, and Funnels. These functions will help you in attributing the different channels through which the goals are getting converted. Also some amazing attributes such as time-to-purchase and product performance help you in understanding the number of days and number of sessions it takes to purchase, starting from the most recent campaign through the completed transaction.

Conversions image

In the next part we will see how the standard reporting view has to be navigated. Also how the goals could be set and tracked.

Till next time, be awesome 🙂