Imagine a situation wherein you have to give a report of a campaign done on Facebook & the reporting manager asked for specific fields on the website conversions & devices. You think “ok let me ask the agency but there is no time”. After logging in the ad reports section you will see a 17 column report from which you will try to get answers from that important meeting.
Well you don’t get an answer. That’s where you’ll have to look at custom ad reports. The following points may help you to get that extra edge in Facebook advertising:
- Customize Columns
To take the advantage of custom ad reports click on “Customize Columns” button as showed below:
Then you will see a window like this:
- Add Filters
Whenever you are running a report you would want to see an objective specific one & not generic. For example, if you have two campaigns – page likes and website conversions, then you don’t want to see the data together.
The specific attributes could be defined with the help of “Add Filters” button next to “Breakdown” drop down:
We can create filters based on:
- Campaign name
- Ad Set name
- Ad name
There are secondary level options as follows:
- Does not contain
- Is not
This means, you will get info on a particular campaign, ad set or ad name, plus you can dig deeper with the condition filter stated above. Say for example, if you want to look at a particular page then typing name of page will give results only pertaining to that webpage.
If you want to see only page likes campaign then type in the following manner:
In the above result if you don’t want to see results from lookalike audience then add another filter with ad set attribute, just like it’s done below:
For all the filter combos to work in best possible manner your campaigns, ad sets & ads need to have good naming conventions.
- Save Report
You have customized the report with proper filters. This has taken a lot of time and then you logged out. Now you will have to recreate the report with all the filters in place. That’s a disaster. Unless you have saved it.
After creating the report click on the “Save” button:
Give the report a name as showed in the below given dialogue box
In case the report already exists you will get a message as showed below:
When you want to access saved reports, click on current reports dropdown as showed below. There are a few more default reports which are offered by Facebook:
- Share Report
Once you have saved the report and want other colleagues to take a look at it then you can click on the share button on the top as showed below:
You will get a link as showed below, which can be shared with your colleagues.
- Schedule Report
These reports actually are pretty handy. By now you might have realised that your boss wants a specific report month-on-month. You can just schedule these reports clicking on the “Schedule” button as showed below.
Once you click on the button, the below given dialogue box opens. The report can be emailed on a daily, weekly or monthly basis. Just mention the starting date and you are ready. Mentioning different email id’s who should get the reports will ensure that the report is sent to these people at designated day and time.
- View report with timelines
The default view of the reports is 30 days. But you can select any option as stated below. There is also a custom option that will allow you to select a range. This dropdown option is located on top right side.
You can actually do multiple selections on the “Breakdown” button showed below. This will help you analyze the performance over varied timelines plus on the basis of actions and delivery
Next week we will see how to see reports on the basis of age, gender, country, placement, and device. Till then ciao 🙂
(Images and content courtesy Jon Loomer)