Facebook Purchase Behavior Targeting – Part 5 of 5

Last year Jabong with Puma had done a campaign called ‘’Gear Up Buddies”, where celebrity Chitrangda Singh and 3 of her fitness buddies were taken on board to show different kind of work out techniques. The winner would have got an opportunity to become 4th work out buddy of Chitrangda.

Now imagine if Puma had got the power of targeting micro segmented TG who buy specific sports gear for running, cycling, hiking, it would have taken the interactivity one notch up. Isn’t it?

In today’s final part of this series we are going to speak about how brands could target those who buy from “Sports and Outdoors” or buy from specific “Store Types” or have taken “Subscription Services”. Let’s dig in without any delay.

Sports and Outdoors


Target Facebook users you know spend a lot of time outdoors based on the things they buy! Click the Sports and Outdoors sub-category for these options:

  • Cycling
  • Fishing
  • Fitness
  • Golf and Tennis
  • Hiking and Camping
  • Hunting
  • Running
  • Winter Sports

Store Types


Do your customers shop at specific types of stores? Target them by clicking on Store Types!

  • Furniture Stores
  • High-End Retail
  • Home Improvement Stores
  • Low-End Department Stores
  • Membership Warehouse

Subscription Services


You can reach Facebook users who are known to sign up for specific types of subscription services by clicking the Subscription Services sub-category:

  • Auto Insurance Online
  • Higher Education
  • Mortgage Online
  • Prepaid Debit Cards

How Can Advertisers Use This Data?

The possibilities are endless, but here are a few examples of how advertisers can use this information…

Fitness Gym: Target Healthy and Fit, Vitamins, Vitamins and Supplements, Fitness, Running

Online Upscale Women’s Clothing Retail: Target Fashionistas, High-Ticket Apparel and Accessories, High-End Retail, Above Average Spending, Online Buyers

Online Marketing Product: Target Business Marketing, Training and Publications, Online Buyers, Small and Home Office Products

This brings us to the end of behaviour targeting series. Hope that you have started using this information in targeting the right TG. Would love to hear from you on this. Feel free to get in touch with me and ask any questions that you have in mind in the comments section below.

Next series is going to focus on how you can track multiple conversions via Facebook so don’t miss it! Till then ciao everyone 🙂

(Facebook gets all transaction related information from Datalogix via “loyalty card and transaction-level household purchase data with multi-channel coverage across all product categories.”)

(Images and content courtesy www.jonloomer.com)


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