Facebook Purchase Behavior Targeting – Part 4 of 5

With the recent launch of Starbucks’ first global brand campaign “Meet me at Starbucks” showcasing what transpires when coffee drinkers turn off their phones and tabs to meet in real time, offline and in-store. Their underlining thought is “Every day good things happen when we get together”- amazing way to connect with people, but it remains to be seen how the campaign transpires.

You must be thinking why am I speaking about this campaign? Well today we will see how one can target a potential customer on the basis of purchase habits. If you are a customer of a coffee shop and also part of its Facebook community and if the brand has been successful in persuading you to  spend more time with it, then it’s a classic case of marrying customer habits with conversations.

Let’s see what we are talking about!

Kids Products

Kids prod

You can target Facebook users with young kids by targeting those who spend money on products for them. Click the Kids Products sub-category for these options:

  • Baby Care
  • Baby Toys
  • Children’s Products

Pet Products

Pet products

Reach people with pets by targeting those who buy things for them! Click on the Pet Products sub-category for these options:

  • Cat Food and Products
  • Cat Owners
  • Cat Products
  • Dog Food and Products
  • Dog Owners
  • Dog Products
  • Pet Care Products
  • Pet Products

Purchase Habits

purchase habits

Is your product only available offline? Or online? It’s important to target those who typically buy that way.

Click the Purchase Habits sub-category for these options:

  • Above Average Spending
  • Offline Buyers
  • Online Buyers

Purchase Types

purchase types

What other specific things is your ideal audience buying? Click on Purchase Types to target users who make the following purchases:

  • Appliances
  • Arts and Crafts
  • Beauty Accessories
  • Books
  • Collectibles
  • Cosmetics
  • Electronics
  • Gender Neutral Apparel
  • Gift Products
  • Gifts and Flowers
  • Gifts and Party Supplies
  • High-End Home Decor
  • Home Office
  • Low-End Home Decor
  • Men’s Apparel
  • Music and Videos
  • Senior Products
  • Shoes
  • Small and Home Office Products
  • Software
  • Specialty Foods and Gifts
  • Sports and Outdoors
  • Tools and Electronics
  • Travel Supplies
  • Upscale Travel and Services
  • Women’s Apparel

This info is too good and could help you get that exact TG for which you might have spent tons of money in other mediums.

The last blog post of this 5 part series is going to elaborate on what kind of sports gear one buys or the kind of store one buys stuff from (high-end or low-end).

I hope all of you will benefit from today’s post immensely. Till next time adios friends J

(Facebook gets all of this information from Datalogix via “loyalty card and transaction-level household purchase data with multi-channel coverage across all product categories.”)

(Images and content courtesy www.jonloomer.com)


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